Contact us
Contact us

Addis Ababa · Ethiopia

Marketing agency · Addis Ababa, Ethiopia

We weavebold ideasinto impact.

Strategy, digital, creative and field marketing for Ethiopian brands.

Contact us See what we do
Companies served
32+
Service lines
07
Industries
12

01What we do

One partner.
Every essential thread.

Seven service lines, each delivered by our own team—marketing, production and the software behind it. No hand-offs, no chasing three agencies for one campaign.

02Why Tilet

Five reasons
companies stay.

We are built to carry the whole job—from the plan on the wall to the activation on the street.

  1. One partner for everything

    Strategy, creative, digital, field and sales work under one roof, so you don't have to manage many agencies.

  2. Rooted in Ethiopian culture

    We understand local audiences, language and customs, so your message connects.

  3. Ideas that reach the street

    Our own field and sales team delivers activation and lead generation, not only plans.

  4. In-house creative team

    Design, video and content made by our own team under one Creative Director.

  5. Clear, measured results

    Reporting that shows what worked and what your budget delivered.

03How we work

Five stages on the loom.
The same five with us.

Our name comes from weaving, and so does our method. Read it down either side: the craft on the left is centuries old, the work on the right is what happens on a Monday morning.

  1. ጥጥ መምረጥChoosing the cotton

    The weaver starts at the market, not the loom—asking who the cloth is for and what day it will be worn.

    Stage 01

    Understand

    We start with your market, your customer and the number you are actually trying to move. Nothing is designed yet.

  2. ድር መዘርጋትStringing the warp

    Hundreds of fixed threads are stretched the length of the loom. Once they are set, everything else works within them.

    Stage 02

    Strategize

    Positioning, audience, channels and budget. Every later choice is judged against them.

  3. ቀለም መምረጥChoosing the colors

    The pattern is counted out and the colors decided before a single row is woven. The weaver already sees the finished edge.

    Stage 03

    Create

    Concept, art direction and message, then the design, video and photography produced against the plan.

  4. ማግ ማሳለፍPassing the weft

    Now it is rhythm. One pass, beaten tight, then the next. Cloth is made in repetition, not in a moment.

    Stage 04

    Execute

    Publishing, campaigns, media spend, activations and sales calls—run week after week.

  5. ጥለት መጨረስFinishing the border

    The ጥለት is woven last and noticed first. The weaver checks the tension, and adjusts.

    Stage 05

    Measure & improve

    We report what the budget delivered, keep what worked, cut what did not, and tighten the next month.

Skip a stage on the loom and the cloth comes apart in your hands. Marketing is no more forgiving.

04Who we are

A full-service marketing partner
in Addis Ababa.

Tilet Marketing has worked with 32+ organizations across Ethiopia, handling marketing, creative production, activation and business development as one connected team.

Our name comes from ጥለት — the woven border that finishes traditional Ethiopian cloth. It is where the navy-and-gold design language comes from, and we keep it to a thin line.

Industries we work inHospitality · Real Estate · Fashion · Technology · Finance · Education · Healthcare · FMCG · Entertainment · NGOs · Automotive · Professional Services

05Who you work with

One team,
under one roof.

Every engagement is staffed by our own people—strategy, creative, production, media, field and sales working side by side, with you in the room.

06Start something

Tell us what you
want to grow.

Email or call us directly. We answer the same day.

Emailhermuassaye@gmail.comPhone+251 912 643 131

Addis Ababa, Ethiopia